As the term implies, a marketing consultant practices a consultative process in which the advisor thoroughly analyzes a company’s existing business problems and marketing challenges and then formulates a strategic plan that outlines recommended, definitive steps and actions for improvement. The marketing consultant provides both strategic counsel and implementation support to clients so that the marketing plans created are put to good use and achieve important objectives. To put this into more easily understandable terms, a marketing consultant is just like any other external professional advisor hired to provide sound guidance in that specific area of expertise. In addition to reviewing marketing plans and offering recommendations concerning their optimization and execution, marketing consultants are also often asked to provide companies with in-depth counsel on overall business strategies, organizational management issues, financial concerns, operational methodologies, and technology implementations. As a result, marketing consultants are usually seasoned executives with extensive expertise in managing and mitigating issues in these primary business functions, which are usually tangential to the marketing process.

Caddy Marketing and Communications is a full-service marketing and communications consulting firm that offers its clients a strategic, comprehensive, and realistic methodology for designing and implementing integrated marketing programs that generate results and exceed expectations.

Absolutely. Actually, the best way to illustrate the marketing consulting process is through a concrete example.

Recently, CMAC met a successful attorney specializing in estate planning. This professional recently left a large, multi-office law firm in Los Angeles to set up and manage her own estate planning practice here in Ventura County. Six months after officially launching her firm, this attorney was struggling mightily because she had not initiated marketing activities of any kind to promote her business. As a result, few people, besides her immediate family and friends, knew about her practice, and her lead generation and client acquisition efforts were at a complete standstill. She also had very few clients. So, she came to CAC for help and essentially asked the same questions that CMAC receives from many businesses, large and small: How should I strategically market my business and my services, and what is the best way for me to go about this without spending a ton of money?

CMAC then sat down with the attorney and discussed all of the previously-mentioned marketing basics. CMAC then used that information to develop a comprehensive, written marketing plan for the attorney’s review and outline an action plan for the next six months whereby CMAC would assist her with implementing many of the recommendations and tactics in the plan. This was critical since the attorney did not have any employees and was managing the entire business by herself.

With CMAC’s assistance, the attorney was able to effectively target prospective clients through multiple channels, consistently generate qualified leads, secure multiple pieces of business, and immediately build a significant presence in the immediate geographical area with relatively high awareness. Most importantly, she was able to accomplish all of this with a minimal investment.

For more information about CMAC and its experience, services portfolio, and rates, please contact:

Keith R. Pillow, APR, MBA

Founder, President and Chief Caddy

Caddy Marketing and Communications

United States of America

805-217-4708

keith@caddymarketingonline.com